La mecánica de producción de los imaginarios urbanos: dos ejemplos de investigación para el caso de Santiago de Chile

Luis Alfredo Campos Medina; Romina Alejandra Alvarez Bové

doi:10.5354/0717-5051.2015.35879

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The mechanics of prodiction of “urban imaginaries”

Authors

Luis Alfredo Campos Medina Universidad de Chile
Romina Alejandra Alvarez Bové Universidad de Chile

No. 33 (2015): Diciembre

https://doi.org/10.5354/0717-5051.2015.35879

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Abstract

Research on urban imaginaries has proliferated in Latin America for the past years. However, apparently no one has tackled the issue of how the image of the city comes to be. Therefore, there is a lack of explicit propositions regarding the way in which the process of production of urban imagery could be analyzed. In this article we propose a framework for the analysis of the production of urban imaginaries, by reviewing the most relevant literature in the field, which allows us to develop what we called the "mechanics" of production of urban imaginaries. Subsequently, in order to clarify our proposal, we refer to two case studies: the "Santiago in 100 words" short-story competition and the "Vivienda y Decoración" newspaper insert. According to our analysis, the "mechanics" of production of urban imaginaries is characterized by specific ways of representation used to depict urban environments, that due to their massive distribution, become perceptual frameworks of the city, getting fixed as the foundations for general action, giving shaping our experiences and permeating our interpretations of new imaginaries that come into place.

Keywords:

Urban imaginaries , real estate publicity , short-stories , Santiago-Chile

Author Biographies

Luis Alfredo Campos Medina, Universidad de Chile

Académico e Investigador del Instituto de la Vivienda

Romina Alejandra Alvarez Bové, Universidad de Chile

Periodista,2007 Magister Hábitat Residencial(c), Universidad de Chile.Diploma de postítulo de especialización en gestión estratégica del territorio. Diploma de postítulo de espacializacipon en evaluación socioeconómica del hábitat.Universidad de Chile.

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How to Cite

Campos Medina, L. A., & Alvarez Bové, R. A. (2015). The mechanics of prodiction of “urban imaginaries”: two examples for the case of Santiago-Chile. Revista De Urbanismo, (33), 87–103. https://doi.org/10.5354/0717-5051.2015.35879